What Drives Results?

Updated: Jun 16, 2020

Studying ACCA Advanced Performance Management? Here is a tip for the day.


Many businesses focus excessively and even exclusively on financial performance metrics. The problem is that merely watching the profit does not create more profit, can lead to profit manipulation end even shortermist actions.


They should be more balanced and focus on the drivers of the business. Asking themselves what creates more sales, better margins and returning customers?


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